O truque inteligente de Publicidade móvel que ninguém é Discutindo
O truque inteligente de Publicidade móvel que ninguém é Discutindo
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As an advertiser, you’ll want to find a Demand-Side Platform that allows you to manage several ad campaigns and set specific targeting parameters — down to the user’s most visited websites and preferred brands. Here are a few options:
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To dispel the most widespread misconception, we should emphasize that programmatic media buying (or advertising) is a much broader concept than real-time bidding. It’s an umbrella term for three types of automated digital ad space trading: Programmatic direct doesn’t require you to participate in any auctions at all.
Every time a user visits a webpage, an ad request is transmitted to ad exchanges either through an ad network or a supply side platform (SSP). The ad request from SSPs typically includes user demographic information, browsing history as well as the information about the webpage.
The DSP will then determine if the user meets the parameters outlined in the campaign. If so, the DSP will submit a bid.
That means that if the ad isn’t effective, the cost per action may be higher. Since display advertising is dynamic, and based on pricing models like CPM, this allows advertisers to change course during a campaign and gives brands greater flexibility to optimize campaigns and maximize the efficiency of their budget.
Say you run an automotive business that sells parts for sports cars, and you want to use real-time bidding to get your company’s name in front of people looking to buy new parts for their car. You set your targeting options and your budget.
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When purchasing ads through RTB, you buy one impression at a time. This means that every time a website visitor or mobile app user visits a publisher's sitio, you're able to assess that person's particular profile and see if it matches your target audience.
Real-time bidding takes out all of that work. You can get space on that magazine and hundreds of get more info others by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, then bid on them for you.
Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.